August 7, 2019
Have you heard of the law of attraction? Basically, it’s the idea that we attract what we’re focusing on. And if you’re an indie author, you’re probably wanting to attract some readers.
You’ve probably also heard of lead magnets, which are sweet little offers that excite and inform your readers while helping you to develop a greater connection with your audience and grow your readership.
There are so many lead magnet ideas out there. The right one for you will depend on your genre, your personal style, and who your target reader is. Whether you’re a brand new author that’s just starting your self-publishing career, or a 30-year trad pubber venturing into the indie publishing world to relaunch an old series, we want to help you.
Lead Magnet Ideas That Attract
Relationships usually start with that initial spark of attraction. There’s excitement, butterflies, and curiosity. Your lead magnet should do the same thing–spark joy in your reader and convince them that your books are exactly what they want.
Just like any healthy relationship, the connection between you and your reader should be reciprocal. They give you an email address, and you give them something delightful–your reader magnet (that’s what we in the publishing ‘biz call an author’s lead magnet).
Then, with time and steady, quality engagement through your carefully crafted onboarding sequence, the relationship between author and reader can grow into something stable, loving, and rewarding. And by rewarding, I mean the reader falls so deeply in love with your writing that they buy every book you have ever written, forever and ever, amen. Relationship goals, am I right?
To successfully build relationships, reader magnets offer value and scratch that bookish itch. Your lead magnet should delight, inform, solve a problem, or educate your readers. It’s something fantastic that is worth checking out, not a sleazy sales tactic.
Let’s look at some lead magnet ideas that indie authors are using every day.
For New Readers
Give readers a taste with the prequel to your book series. We all love a little backstory, right? Your readers will, too, so give them a sampling of what’s to come next.
Send Book One
Perhaps a prequel isn’t your thing, but you’ve still got an amazing book series. Send readers the first book in your series! They feel valued by your gift and will be dying for more.
Have more than one series out there? Hook new readers by sending them your starter library: the first book from each series, FREE. All that content is sure to show them your style, your skill, and just how much they should keep reading.
For Existing Readers
Maybe you already have some fabulous readers, and they’re left wanting more. What can you do to give them more and continue the reader lovefest?
If you typically write stand-alone books instead of series, this is a great lead magnet idea! Write an extended epilogue for your most popular book(s) and make it your call-to-action on the last page. If your book is a romantic comedy, your extended epilogue could be a hilarious scene that takes place after the wedding. Ask readers to sign-up to receive the epilogue, and keep the dialogue going with ongoing emails straight to their inbox.
You’ve done a lot of work to develop your characters, and when readers finish your book, they may want to know more. Develop a short story about a character and offer it to them in return for an email sign-up. Then, they can keep getting all the goods on the characters, and books to come.
Are you an indie author that specializes in mystery? Dispel some of those mysteries by sending your alternative endings. Ask them what they think and keep the conversation and excitement going.
Some Friendly Reminders About Lead Magnets
As an indie author, we know you’re probably eager to share your writing with the world and get readers hooked. But, transactional emails and empty offers without something meaty will likely make readers skeptical of your intentions.
Remember, you want to create a connection with your readers that outlasts an opt-in offer. To do that, give them something they can sink their teeth into, something exclusive and unique. When they feel like you value their readership, they’re more likely to keep reading and keep talking about your book.
You put the goodness out there, and it’s going to come back to you!
At BookFunnel, we’re all about helping indie authors grow their self-publishing career by providing helpful lead magnet ideas worth opening. Ready to start attracting? Give us a holler and we’ll get you started on your path to indie author greatness.