December 11, 2024

Hello, BFFs!

We’re back with a brand new BookFunnel integration. But, first, let’s talk about direct sales.

Selling direct or direct sales absolutely exploded in the indie author world over recent years. And, with good reason. With platforms like Shopify out there handling the storefront, Lulu and Bookvault doing print on demand, and BookFunnel handling all of the ebook and audiobook delivery, it’s easier than ever for authors to go direct to their readers with all of their content.

Throw in a little Kickstarter and/or Patreon for good measure, and you have some powerful tools at your disposal. All of this is made possible by creating direct connections with your readers. When you’re selling direct, your reader mailing list becomes absolutely essential. And, this is where our latest integration comes in.

BookFunnel + Klaviyo

Klaviyo is one of the premier platforms for email marketing, especially when you’re selling direct. Klaviyo supports deep integration with Shopify, WooCommerce, and so many others that allows you to take your marketing to a whole new level. Capture your readers where they are and get them into your sales funnel with a slew of tools that integrate directly with your store.

Do you need to have a store? Absolutely not! Klaviyo is an impressive email service on its own. But, where it really shines is when it’s combined with your store and the automations you can create. We have so many authors already using Shopify + Klaviyo to build powerful sequences and experiences for their marketing efforts.

And, now, with BookFunnel’s integration, you can do it all in one place.

We still have more to announce before we close out 2024, so stay tuned!