June 14, 2023
We’re here with another feature feature! Today, we’re talking about BookFunnel Custom Domains. We host the page, you own the domain.
With a custom domain, you get all of the benefits of a BookFunnel landing page (which are many and need their own blog post), but YOU own the domain they’re hosted on. Why does that matter?
Picture this: You’ve created a beautiful newsletter signup page on BookFunnel.
It’s got your amazing book cover. It’s freshly styled with a custom author theme that perfectly coordinates with your website and author-branding. Your tagline is so enticing that even the most curmudgeonly reader will frantically subscribe. You’re all set!
BookFunnel is happily hosting your spiffy new landing page, so all you have to do is copy the link for readers! Your lovely signup link will look something like this:
https://dl.bookfunnel.com/os1siq96bt (example only)
Now, that’s a fine link! It takes readers right to your signup page where they can join your newsletter and immediately get your awesome reader magnet.
Since you’re a smart and diligent author, you’re going to put this signup link EVERYWHERE that you can: on your website, in your email signature, in the back of every book you publish. Every place that a reader MIGHT find you needs to have this BookFunnel signup link front and center.
But, what if you decide to leave BookFunnel one day? I know, I know, that’s impossible and would never happen… but what if you did?! Well, that link, the one that you added to your website, your email signature, the back of every book you published… that link is going to stop working. This is true, by the way, if you use a landing page link on Mailerlite, MailChimp, or any other service, too.
Now, it’s easy enough to change the link on your website and Facebook page, and you’ll definitely remember all of the places your posted that signup link front and center. But, what about all of the books you sold with that old link? Those buyers now have a broken link at the end of your book.
Which is bad. You don’t want that. And, WE don’t want that!
Own your domain, own your future
Which is where today’s feature comes in. With BookFunnel Custom Domains, YOU own the domain and control where every link on your domain goes. So, that newsletter signup link up above now turns into something like this:
books.yourauthorname.com/signup (example only)
That looks so much prettier! And, best of all, you can change that link at any time to point somewhere else. If you replace your reader magnet, just forward your signup link to the new offer! A custom domain link means your website and mailing list can evolve without fans ever clicking a broken or dead link.
Simple yet powerful
It’s a really simple feature that not only makes your links look more professional (and easier to type!), but it lets you own those links in the future, forever. It only takes a few minutes to set up, and once you do, all of your BookFunnel landing pages will instantly work on your new domain.
Until next time, authors!